In his recent Forbes article, Tripp Donnelly, CEO and Founder of REQ, an award-winning digital marketing company specializing in advocacy, reputation and brand marketing for global brands, emphasizes the fact that "we have to learn how to own our reputation in the digital space."
"As we continue to place more trust in search results, the importance of maintaining and managing our online reputation grows. We’ve moved from the age of information to the age of reputation. In fact, according to the Pew Research Center, 91% of people trust what they see and read in search engine results, and the Edelman Trust Barometer reports that 65% of people trust these results more than any other source.
These perceptions will define you. This means that what’s out there matters -- and it will continue to matter. The news cycle may evolve quickly, but your digital footprint never disappears."