What about FACEBOOK?

Why your business needs Facebook Ads

  • Right Message
  • Right Audience
  • Right Time

Just a few statistics:

  • Facebook Demographics
    • Facebook users are 53% female and 47% male.
    • Of all the people on the internet, 83% of Women & 75% of Men use Facebook.
    • The average Facebook user has 155 “friends”.
    • 62% of online Seniors aged 65+ are on Facebook and 72% are between age
      50­64.
    • 88% of online users of age 18­29 are on Facebook, 84% of those 30­49.
    •  82% of college graduates are on Facebook.
    • 72% of online users of income more than $75K are on Facebook.
    • 85% of Facebook’s Daily Active Users Come from Outside the US/Canada.
    • The largest population on Facebook is from India with over 270 million users
      followed by 210 million from the US.
    • Brazil and Indonesia both have around 130 million users.
    • Monthly Active Users from Asia are 894 million.
    • Europe has 376 million Facebook users.
      Facebook Advertising Statistics
    • Facebook has over 5 million advertisers as of 2017.
    • 93% of marketers use Facebook advertising regularly.
    • Images account for 75­90% of Facebook advertising effectivity/performance.
    • 20% of Facebook’s mobile ad revenue comes from Instagram.
    • The Average CPC for Facebook Ads Is $1.72,
    • Average CTR is 0.9%, and Average CPM is $7.92.
    • Facebook’s share in the global digital advertising market is 19.7%.

    • Fun Facts
    • Facebook accounts for over 42 percent of monthly social media visits.
    • 5 billion comments are left on Facebook pages monthly.
    • 42% of customer service responses happen during the first 60 minutes.
    • The Facebook like button has been pressed 1.13 trillion times.
    • As of January 2016, 100 million hours of video was watched on Facebook Daily.
    • The average time spent on Facebook per visit is 35 minutes up from 20 minutes previously.
    • Every 60 seconds, 317,000 status updates; 400 new users; 147,000 photos uploaded; and 54,000 shared links.
    • More than 83% of daily active users are outside the US and Canada the number
      has grown from 75% in the previous year which goes on to show the increased growth in the rest of the world.
    • Facebook Gets Over 8 Billion Average Daily Video Views.
    • 85% of Facebook users watch videos with the sound off.
    • Captioned video ads can increase video view time by an average of 12%.
    • 80% of users are annoyed when videos auto­play sound, and it gives them a negative impression of your brand.
    • 350 Million photos are uploaded every day, with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.
    • 20% of videos are Live Broadcasts.
    • Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.
    • 55 million status updates are made every day.
    • Facebook is available in 101 languages with over 300,000 users helping in translation.

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